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5 Real-World Ways NZ Brands Are Using White Ink in Their Label Designs

White ink isn’t just a novelty — it’s a powerful design tool. If you’re printing your own labels with an OKI Pro1050, white toner opens up creative possibilities most traditional printers can’t match.

Here are five real-world ways Kiwi brands are using white ink to elevate their packaging:

1. Clear Labels That Pop

Printing on clear stock creates that “label-less look” — sleek and minimal. But without white ink, your colours can look washed out or transparent.

White ink sits underneath the colour, making it sharp and visible even on clear bottles or jars.

Used by: Skincare brands, kombucha makers, beverage startups

2. Metallic Labels or Labels with Colour Contrast

Want to print on silver or gold stock? You’ll need white ink as a base layer to make your colours stand out. It creates rich contrast and depth.

Used by: Premium spirits, boutique foods, natural health products

3. Minimalist White-Only Designs

Sometimes, less is more. White ink on dark stock (like black or navy) gives an understated, boutique feel. Perfect for luxury goods or limited editions.

Used by: Candle makers, wine brands, designer teas

4. Small Batch & Seasonal Flexibility

You don’t need to order thousands of labels just to try something new. Use white ink to create multiple designs in one print run — seasonal blends, personalised runs, or product collabs.

Used by: Coffee roasters, craft brewers, specialty condiments

5. White Ink for Barcodes on Dark Stock

Barcodes and QR codes must scan properly — and if your label is dark, they won’t work without white ink.

Adding a white layer behind the code ensures it prints crisply and scannably.

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